Having trouble increasing the open rate of your e-mail marketing campaign? The problem may lie within your e-mail’s subject line. The subject line and from line are two of the most important factors a recipient takes into consideration before deciding to open an e-mail.

Even if you spend hours crafting the perfect e-mail body copy and layout, no one is going to open your e-mail if they do not find the subject line appealing.

Here is a great article from EmailGarage that offers tips to writing great e-mail subject lines.

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