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	<title>Twitch</title>
	<link>http://www.thedailytwitch.com</link>
	<description>advertising. marketing. internet. insight.</description>
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		<title>Three Emerging Marketing Formats Poised For A Breakthrough</title>
		<description><![CDATA[More and more brands and companies have begun taking advantage of social media, mobile and video and using them as an essential part of their marketing plans. As important as these formats are as advertising and marketing tools, it is also important to view emerging media with an educated eye.
Consumer brand logos are everywhere in [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/archives/651</link>
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		<title>Spending of Tax Refunds Moves Forward</title>
		<description><![CDATA[The majority of taxpayers expect refunds this year. Although this is a smaller number than last year, the National Retail Federation’s recent survey purports that more recipients will spend their money on non-essential purchases they have delayed over the last two years, including electronics, furniture, cars and vacations, if not used to pay off debt [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/archives/648</link>
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		<title>Use News Releases &amp; Announcements to Promote Your Business</title>
		<description><![CDATA[Press releases are a great tool to use to promote your business and web site online. SiteProNews has recently published an article that further explains three good reasons why companies should try to create and distribute at least one press release each month.
1. Press Release Distribution is Good For Organic Search Engine Rankings
One of the [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/archives/646</link>
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		<title>How Mobile Apps Are Changing Shopping</title>
		<description><![CDATA[Mobile phones are quickly becoming the way consumers find coupons, research products, compare prices and make purchases. It makes shopping easier for consumers, but that doesn&#8217;t mean retailers are thrilled at the prospect of consumers consulting mobile phones from their aisles &#8211; after all, does Best Buy want you to know that the item in [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/archives/644</link>
			</item>
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		<title>Microsites</title>
		<description><![CDATA[Microsites are developed to showcase a unique product or service offered by a larger entity. They typically mimic the messaging of the brand and are not afraid to drive users to the corporate website for further investigation.
A microsite is not a landing page. Typically, a landing page is one page that links the reader to [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/archives/639</link>
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		<title>Landing Pages</title>
		<description><![CDATA[Landing pages are typically one page websites that are developed to generate a conversion. They are simple and direct and ask for whatever the conversion may be. They rarely lead one to the actual website. Landing pages are primarily used for direct marketing and search programs.
Tips on what makes a good landing page:

Content on the [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/archives/632</link>
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		<title>New Conversions You Should Be Tracking in 2010</title>
		<description><![CDATA[In order to take your pay per click campaigns to the next level in the upcoming year, you must go beyond simply measuring leads and transactions and start measuring new goals such as social media engagements and RSS subscriptions. The Search Engine Journal has listed 10 types of conversions marketers should be tracking in the [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/archives/626</link>
			</item>
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		<title>The Importance of Video SEO</title>
		<description><![CDATA[Although video marketing and uploading is becoming more and more popular, video search engine optimization remains a largely overlooked search marketing strategy. As videos continue to gain significant traction in search engines’ natural listings, most companies either ignore them, or remain completely unaware of their potency. That oversight represents a valuable edge your company can [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/archives/623</link>
			</item>
	<item>
		<title>5 Don&#8217;ts For Blog Writing</title>
		<description><![CDATA[There are several articles on the web today that discuss the &#8220;Dos&#8221; for blog writing and management. SiteProNews has put together their list of things that bloggers should not do in order to maintain a successful blog.
1. Don’t call yourself, “An Authority” or, “Expert” on your blog’s subject.
If you run a great blog and seem [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/archives/621</link>
			</item>
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		<title>Finding Consumers on Facebook</title>
		<description><![CDATA[An article recently run on eMarketer discusses that retailers who want to connect with their target audience online should go to where their customers already are &#8211; social media web sites. According to the &#8220;2010 Social Media Report&#8221;, 69% of online shoppers regularly use social media web sites, with Facebook being the most popular.
59% of [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/archives/619</link>
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