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	<title>The Daily Twitch</title>
	<link>http://www.thedailytwitch.com</link>
	<description>advertising. marketing. internet. insight.</description>
	<lastBuildDate>Fri, 03 Feb 2012 21:32:59 +0000</lastBuildDate>
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		<title>Branding for the SuperBowl</title>
		<description><![CDATA[Well it’s that time of year again where the majority of agencies, design firms and anyone selling marketing gather around the television to watch commercials. It’s Superbowl time again. And to get you ready for the commercials, a national network ran a special on the best commercials for the Superbowl a few days ago and [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/marketing-agency/branding-superbowl</link>
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		<title>The End of Link Building as We&#8217;ve Known and Loved it</title>
		<description><![CDATA[The process has already started, and as a publisher you need to make  sure you are adapting your marketing strategy to line up, or get left  behind.
Google made the link building algorithm popular in the late 1990s and  early 2000s. It was a revolution in its time because it provided search  [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/grocery-advertising-agency/retail/link-building-loved</link>
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		<title>4 Tips to Keep Your Website Ahead of the Curve in 2012</title>
		<description><![CDATA[Sure, having a website for your business serves a practical need: to  draw net-surfing users to your product or service. However, it’s also  much more than slapping on a run of the mill two-column template and  calling it a day. Nothing kills an online buzz like a poorly designed or  drastically [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/ads/announcements/4-tips-website-curve-2012</link>
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		<title>Four Seasons Embraces Digital Marketing, Virtual Experiences</title>
		<description><![CDATA[Before they arrive, visitors to the Four Seasons Hotels &#38; Resorts  are enticed by a slew of virtual and real experiences. There are wine  tastings on Twitter, the mobile hot-chocolate bar in Chicago and the  opportunity to release floating lanterns at a Thai property&#8217;s tropical  festival of lights.
&#8220;We create personal experiences,&#8221; [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/ads/chicago-ad-agency/seasons-embraces-digital-marketing-virtual-experiences</link>
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		<title>Dan Gartlan To Present Attraction Marketing At Western Dupage Women In Business January Event</title>
		<description><![CDATA[Dan Gartlan, president of Lombard, Ill.-based Stevens &#38; Tate Marketing will be speaking at the Western DuPage Women in Business “Women With Vision” committee meeting on Janaury 25, 2012. He will introduce the concept of Attraction Marketing (www.AttractiveMarketingUS.com) to members.
According to Gartlan, Attraction Marketing is the process of making a company, its products, services and [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/education/dan-gartlan-present-attraction-marketing-western-dupage-women-business-january-event</link>
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		<title>Stay Top Of Mind With Attraction Marketing  To Get And Stay On A Prospect’s List</title>
		<description><![CDATA[LOMBARD, IL DEC. 20, 2011– Stevens &#38; Tate Marketing started an initiative called Attraction Marketing (www.AttractiveMarketingUS.com) nearly two years ago to respond to the challenges businesses are facing due to the economic downturn.
Attraction Marketing is the process of making a company, its products, services and culture more attractive to prospects by driving specific marketing initiatives [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/b2b-advertising/b-2-b/stay-top-mind-attraction-marketing-stay-prospects-list</link>
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		<title>Branding the American Dream</title>
		<description><![CDATA[Have you ever wondered who was the builder of your home? And I also am betting that you know more about your car than the biggest purchase of your life. Why is that? Branding the American Dream isn’t any less important as your disposal car. You probably have researched your flat panel television maker more [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/homebuilder-advertising/homebuilding/branding-american-dream</link>
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		<title>Advertising News: Can Personalized Ads Save Magazines?</title>
		<description><![CDATA[&#8216;Popular Mechanics,&#8217; HP offer case study
By Lucia Moses
Some Popular Mechanics subscribers got something extra with  their November issues. The issue was bundled with an outsert from  Hewlett-Packard that greeted them by name and showed a scene specific to  their hometown. Inside the issue was a 16-page insert that gave readers  locations where [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/grocery-advertising-agency/retail/advertising-news-personalized-ads-save-magazines</link>
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		<title>Innovations in Retail</title>
		<description><![CDATA[Recently Michael Sansolo wrote an interested editorial in regards to the evolution of food retail.
There’s an old axiom that generals always fight the last war just as economists always battle the previous recession. The problem in both cases is that the past is gone and the new challenges of the day require a completely new [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/grocery-advertising-agency/retail/innovations-in-retail</link>
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		<title>Twitter Rolls Out Branded Pages for Marketers</title>
		<description><![CDATA[It is getting harder and harder to keep up with all the Social Media opportunities that exist for marketers to communicate with their audience. Google+ launching earlier this year, Facebook unveiling the new Timeline feature, which is said to be available to Brand Pages at some point, and now Twitter launches a redesign of branded [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/social/twitter-rolls-branded-pages-marketers</link>
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		<title>Retail Marketing News: For Ikea, It&#8217;s Time to Overhaul Perceptions</title>
		<description><![CDATA[Retailer is Out to Show Shoppers It Stocks More Than Just $3.99 Bathroom Rugs and Blond Furniture
When Chief Marketing Officer Leontyne Green joined Ikea in 2006, it was  experiencing explosive growth, adding multiple locations a year. Today,  the U.S. is still a top-performing market for the Swedish company, but  the brand is [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/grocery-advertising-agency/retail/ikea-time-overhaul-perceptions</link>
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		<title>How &#8216;Word of Mouth&#8217; Marketing Will Pump Up Holiday Sales</title>
		<description><![CDATA[A top priority of today&#8217;s CMO is to maximize consumer social influence,  also known as &#8220;earned&#8221; or &#8220;shared&#8221; media value, and there&#8217;s no better  way to do so than through the social graph. Facebook&#8217;s Sponsored Stories  ad unit — which is initiated by the consumer, not the brand, and only  delivered [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/uncategorized/word-mouth-marketing-pump-holiday-sales</link>
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		<title>Healthcare 2012: Facing A Healthy Dose Of Reality</title>
		<description><![CDATA[The healthcare conversation is changing, and is no longer merely an exchange between doctor and patient. That’s forcing healthcare brands to look for ways to bridge the gap between operational needs and patient/consumer expectations. And, as their consumers age, healthcare marketers also need to keep abreast of the trends affecting perhaps the fastest-growing group, namely, [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/education/healthcare-2012-facing-healthy-dose-reality</link>
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		<title>Mobile E-Commerce News: Mobile Device Shopping Increases During Thanksgiving Sales</title>
		<description><![CDATA[
Now that we’ve entered the holiday shopping season, having just  finished with the Thanksgiving rushes of Black Friday and Cyber Monday,  the early results are starting to trickle in, and the reports are good,  especially for online retailers.
According to a comScore report,  in relation to online retail, spending during Black Friday [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/mobile/mobile-ecommerce-news-mobile-device-shopping-increases-thanksgiving-sales</link>
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		<title>Don’t Be Afraid Of Planning Season</title>
		<description><![CDATA[This time of year can terrify even the most seasoned builder and senior housing marketers…it’s the heart of the dreaded planning season! Don’t fear; there are ways to make the experience less frightful and more insightful. Here are some things to consider as you approach 2012.
Is your spending mix designed to optimize results for how [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/senior-living-marketing/dont-afraid-planning-season</link>
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		<title>Stevens &amp; Tate Marketing Shares Social Media Best Practices in New White Paper</title>
		<description><![CDATA[LOMBARD, ILL., October 28, 2011 –  Stevens &#38; Tate Marketing, a full-service advertising agency offering award-winning marketing strategies, has published a white paper titled “The Power of People: Social Media for 2011 and Beyond.”  This white paper addresses several aspects of the new social media mix including: social environment, consumer behavior, benefits of being social, [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/social/stevens-tate-marketing-shares-social-media-practices-white-paper</link>
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		<title>Social Media News: A Model for Evaluating Facebook Pages and Competitive Analysis</title>
		<description><![CDATA[During a recent webinar from Covario, over 100 digital marketers were asked what the main goal of their Facebook page is. The results aren&#8217;t surprising. In general, driving sales is the No. 1 priority of digital marketers’ social media programs. However, 45 percent of the respondents said driving engagement and brand awareness is their top [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/grocery-advertising-agency/retail/social-media-news-model-evaluating-facebook-pages-competitive-analysis</link>
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		<title>Package Design Agency: Coke goes &#8216;Arctic&#8217; white</title>
		<description><![CDATA[Coke it turning its red cans white to mark a partnership with the  World Wildlife Fund to help protect the Arctic habitat of the polar  bear, which is facing degradation as sea ice melts at an “alarming  rate.” “We’re using one of our greatest assets—our flagship brand,  Coca-Cola—to raise awareness for [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/package-design/package-design-agency-coke-arctic-white</link>
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		<title>B2B Marketing: Content Marketing Key to B2B Sales Funnel</title>
		<description><![CDATA[Lead generation, nurture both benefit from content marketing
With the average cost per lead increasing and marketers competing for buyer attention, traditional lead generation tactics are no longer enough. Business-to-business (B2B) companies are looking to content marketing to boost their lead generation efforts.
“Informative, nonpromotional content in the form of webinars, white papers, videos, blogs and peer [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/b2b-advertising/b-2-b/b2b-marketing-content-marketing-key-b2b-sales-funnel</link>
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		<title>Social Media Marketing: 5 Ways Social Media Can Improve Client and Customer Interaction</title>
		<description><![CDATA[All organizations strive to earn their clients by providing a good product or service. The next step in the process is to provide exemplary customer service. They recognize that once you have a client, you can lose them if you aren’t able to maintain a relationship.
True commitment to customer services comes from the top down. [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/grocery-advertising-agency/retail/social-media-marketing-5-ways-social-media-improve-client-customer-interaction</link>
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		<title>Social Media News: How to Estimate Your Social Media Return on Investment</title>
		<description><![CDATA[Why Estimate a Return?
You use the return and the ROI to compare the efficiency of marketing campaigns; for an in-house team, you can use these numbers to negotiate budgets with your management; for agencies, you can use estimated numbers to land prospective clients and to retain current clients. The numbers are used in conjunction with [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/education/social-media-news-estimate-social-media-return-investment</link>
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		<title>Peapod Keeps on Truckin&#8217;</title>
		<description><![CDATA[Web grocer Peapod gains traction, potentially triggering a massive expansion of e-commerce into the last bastion of store-based retailing.
In a sprawling fulfillment center outside of Chicago where each section’s temperature is set for the type of food it houses, Peapod produce guru Tony Stallone talks about his fresh tomatoes, coddled at about 50 degrees and [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/grocery-advertising-agency/retail/peapod-truckin</link>
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		<title>Mobile Marketing News: 3 Rules of Mobile Engagement</title>
		<description><![CDATA[Do mobile technologies have different unspoken rules of engagement than traditional print, broadcast or even online media channels? A recent study conducted by Communispace Corporation answers that question with an emphatic yes.
Indiscriminately pushing advertising to consumers on their smartphones and tablets generally wins only their scorn and loathing. But fear not. The same study reveals [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/social/mobile-marketing-news-3-rules-mobile-engagement</link>
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		<title>Social Media News: Don&#8217;t Sell Twitter Short</title>
		<description><![CDATA[Those 140-character messages reach an affluent and engaged audience
Josh Bernoff needed to replace the car adapter for his Garmin GPS navigation system last summer. And, because he was headed out of town the next day, he needed the device immediately.
Seeking help finding an adapter that would work with his device, he turned to Best Buy&#8217;s [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/social/social-media-news-sell-twitter-short</link>
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		<title>Retail Marketing News: Generation Buy</title>
		<description><![CDATA[Older consumers have money, and they&#8217;re spending more of it online. E-retailers are adapting to this growing boomer demographic.
Gearheads may account for many of the buyers of electronics and computer components at Newegg.com, but they&#8217;re not the only consumer group the e-retailer is focused on. Newegg has observed the percentage of consumers on its site [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/grocery-advertising-agency/retail/retailer-marketing-news-generation-buy</link>
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		<title>Internet Marketing News: ABCs of Online Video</title>
		<description><![CDATA[Building a Strategy
Whether you&#8217;re a traditional publisher with corporate money at your disposal or a fly-by-the-seat-of-your-pants blogger, you should already have a solid strategy in place that guides the content you offer on your website. For most publishers, no matter their size, that strategy involves the kind of content that your site visitors read. Attention-grabbing [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/social/internet-marketing-news-abcs-online-video</link>
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		<title>B2B Marketing News: Websites Top Online Source of B2B Leads, but Still Underperforming</title>
		<description><![CDATA[Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate websites, according to a new study by Demandbase and Focus.
Corporate websites are a critical channel for B2B companies. After personal connections and referrals (41%), websites are the leading [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/b2b-advertising/b-2-b/b2b-marketing-news-websites-top-online-source-b2b-leads-underperforming</link>
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		<title>Media News: Zenith Sees Ad Growth of 3.5% in 2012, 2013</title>
		<description><![CDATA[Big gains for cable on tap despite Wall Street concerns
Despite the stock market&#8217;s double digit drop in the last quarter, media agency ZenithOptimedia remains fairly optimistic about U.S. advertising spending and sees particularly big gains for cable television.
ZenithOptimedia is projecting a 2.2% increase in advertising for 2011, up from the agency&#8217;s 2.1% forecast in July. [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/media/media-news-zenith-sees-ad-growth-35-2012-2013</link>
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		<title>Social Media News: 98% of Online Adults 18-24 Use Social Media</title>
		<description><![CDATA[The data may not be particularly surprising, but it sure is impressive: fully 91% of online U.S. adults access social media in a typical month, according to a new study by Experian Simmons. That&#8217;s 129 million people, or 41.37% of the total U.S. population of 311.8 million; the figure doesn&#8217;t include millions of people under [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/social/social-media-news-98-online-adults-1824-social-media</link>
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		<title>Lack of Trust, Relevancy Keep Consumers from Clicking Ads</title>
		<description><![CDATA[Yet more than half click on or are influenced by online ads.
Internet users are no strangers to online advertising. From static search ads to dynamic homepage takeovers and games, consumers encounter ads daily. Though exposure doesn’t always result in user action, findings from CrowdScience showed more than half of internet users worldwide clicked on some [...]]]></description>
		<link>http://www.thedailytwitch.com/index.php/media/lack-trust-relevancy-consumers-clicking-ads</link>
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