I have a secret to share.

It’s a new line of fruit spreads that is not very popular yet, but I can tell you why they are going to be in your pantry soon. They use the mantra that Snapple used more than a decade back. Snapple was the group that stated “all natural” and a healthier choice. In October 2003, Snapple began its sponsorship of the New York City School system as part of the deal to make Snapple New York’s official beverage. You might remember that was the time Howard Stern was broadcasting from New York and really pushed sales for the brand. The company promised an $8 million dollar per year so Snapple was able to acquire the contract in part because New York City officials did not want to encourage the consumption of sodas, which have been linked to childhood obesity, diabetes and are generally considered unhealthy. The Snapple juice drinks, specifically created to meet rules banning soda and other sugary snacks from city schools, are marketed under the “Snapple 100% Juiced!” label. However, they still contain more sugar (41 grams) than a 12-ounce container of Coca Cola (39 grams) The deal also gave Snapple exclusive rights to sell its tea and juice-based drinks in vending machines on all New York City properties starting in January 2004. Snapple paid the City $106 million for the rights and agreed to spend $60 million more to marketing and promotion over the length of the five-year contract.

So why is this important to a new company called Crofter’s? It’s a fact that Americans (not just New Yorkers) bought Snapple by the gallons because it was perceived as a better alternative. Obviously it was not. So along comes a new company that gears their products towards the healthy but goes so much deeper. The new Superfruit spreads come in four flavors from the four corners of the earth. They boost the products are certified organic, that they stuff one pound of premium organic fruit in each jar, the company only uses fair trade sugar and contains one-third less sugar than jam.

Crofter’s Superfruit Spreads contain some well-known antioxidant-rich fruits such as pomegranate, morello cherries and blueberries, which have been linked to a lower risk of age-related diseases including Parkinson’s and Alzheimer’s. But you may not be familiar with their other powerful ingredients. For example, in the Asia Superfruit Spread, they use juice from the yumberry (also called yang-mei), a chewy, juicy fruit from China that may help treat digestive problems and control blood sugar. Maqui, a deep purple berry used in the South America Superfruit Spread, has the highest antioxidant level of any known fruit—by some estimates double or even triple the antioxidant value of açaí. Studies show it may have positive effects on cardiovascular health, stabilizing blood sugar and fighting inflammation.

Also its Green Cane Project videos share how this company is saving the planet and caring about your health. No fat, No sodium and No cholesterol and only 7 grams of sugar. How can this product possible taste good? This is where Crofter’s excels from Snapple. The taste is out-of-this-world. I can go on about the taste but the best way to experience this product is to try one of the four flavors.

This angle Crofter’s has molded into a business is the future of many existing companies and new companies on the rise. What if breakfast cereal had this same initiative to bring NO fat, LOW sugar at an unbelievable taste to your breakfast table? The possibilities are endless and consumers are NOW taking notice. Is it time to launch a new item in your product line? One that gives a benefit to the buyer, the planet and of course YOU the company. Saving the planet is big bucks and more consumers are interested than you would think. Just look at how many people “like” Eco-Foil, which is a 100% recycled foil pan on Facebook.

Related Posts:

• Food Retail Subject Lines of the Month for November 2010
• Food Retail E-Mail Subject Lines of the Month
• Understanding Dissecting Your Markets
• Packaging is Just as Important as the Brand
• Stevens & Tate Marketing Mentioned on FoodProcessing.com

Stevens & Tate Marketing, a full-service advertising agency, developed The Daily Twitch to consolidate and provide useful information surrounding advertising and marketing. We are devoted to serving content useful to an array of industries including B2B, Hospitality, Real Estate, Education, Senior Living, Food, Packaging and Retail.

We encourage you to view our work on the S&T website in the following categories:

B2B Advertising
Food Retail Advertising
Healthcare Advertising
Real Estate Advertising
Senior Living Advertising
Hospitality Advertising