The majority of taxpayers expect refunds this year. Although this is a smaller number than last year, the National Retail Federation’s recent survey purports that more recipients will spend their money on non-essential purchases they have delayed over the last two years, including electronics, furniture, cars and vacations, if not used to pay off debt or build savings. This is good news for marketers. And, with the continued growth in use of e-filing (now used by over 50% of filers) AND early filing (over 60% have completed their taxes by end of February), these refunds continue to be received earlier each year. So now, early Spring is the time for retailers, travel companies and investment firms to advertise for their share of the funds.

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