Using Social Media to Attract a Viral Campaign
Category: Social Media Marketing Agency| Stevens & Tate Marketing| retail marketing
23 Jul 2010Recently a group known as ‘Improv Everywhere’ did an improve show in a local grocery store. They recorded the show and posted on YouTube: http://www.youtube.com/watch?v=WnY59mDJ1gg&feature=channel
The video generated over 2,000,000 viewers and caused great interaction among the online community. Now just think if it was your grocery store that sponsored this type of show. Not only would it be something fun for your customers to view while shopping, but you could potentially generate as many new store shoppers as you do website viewers. In this case that was over 2,000,000 viewers.
Utilizing social media forums such as YouTube and Facebook are great ways for companies to interact with their audiences in fun and more casual ways than a typical corporate website allows.
So get your feet wet today and start your social media journey. Some great Facebook examples of grocery stores out there today are:
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