In the last several months, those in the homebuilding/buying/selling industry have been very busy informing every potential home-purchasing man, woman and child why now is the time to buy a new home. The obvious ones?

Low Interest Rates:
The lowest in history to be precise (at least since they’ve been recorded in the ‘30’s).

Low, Low Home Prices:
According to a Barron’s 2011 panelist, relative home prices in many areas of the country are equal to what they were 20 years ago.

More Efficient Engineering:
Green materials, Energy Star appliances, etc. are incorporated to dramatically reduce energy requirements.

Having recently shopped for new homes throughout the Chicagoland area, I would also like to point out a few significant, albeit less obvious, reasons to buy new right now.

Greater Customer Service:
With fewer overall buyers out there, I experienced a level of attentiveness like never before. Builders appreciate prospects coming out to the sales centers and treat them accordingly.

Features That Make Sense:
With overall sales volume down on every home, spec, to-be-built, whatever, builders are streamlining their focus to include just those particular attributes the public will actually pay for.

Home Sizes That Feel Right-Sized:
According to the National Association of Home Builders, the average sq. footage of a new home dropped 100 sq. feet between 2007 and 2010. My initial observation having toured a half-dozen developments this year is that the homes feel more usable, more accessible throughout.

Are you a home builder looking for a partner that can help you create an integrated marketing strategy? Stevens & Tate has provided hundreds of ROI-producing strategies for numerous industries throughout North America. From fully social-centric campaigns to more traditional ad programs and everything in between, we can help. Call us at 630-627-5200 or find us online at www.Stevens-Tate.com.

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• Homebuilder Marketing: Target Your Homebuyers With A New Media Mix
• Homebuilder Subject Lines of the Month
• Homebuilder E-Mail Subject Lines of the Month
• Crossing the Generation Gap in Real Estate Marketing
• Homebuilder E-Mail Subject Lines of the Month

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