Are you in the hospitality industry and looking to improve your company’s web site? Below are some tips from Stevens & Tate Marketing that will help you improve your site and make it more user-friendly for your visitors to generate more conversions:

Accommodations and Special Packages Are What They Are Looking For
Accommodations are the key pages for users. The guest really wants to know what the room looks like that they are considering to stay in. Make sure you present your rooms in the best light. This is also an area where you can upgrade users by presenting multiple rooms on one page and showcasing the amenities for each room type.

Specials and packages pages are key. Steer price sensitive customer to dates you need to fill by offering specials they can’t refuse when they visit this section of your website.

Headlines Should Be Clear
Hotels typically want to do fluffy text but their focus groups has found they need to be succinct. Make sure your headlines tell people what the copy is about so they can easily find what they are looking for. This also helps you be found within the search engines.

Content is King
Place your key content in prominent positions, but don’t be afraid to finish your story. If you are offering information that is valuable to the reader they will scroll and continue to read. Don’t overwhelm them in website content on one page however. Be sure to make the website appear simple so a user is not overwhelmed with the amount of copy on one page.

Use Skimming Words
Remember that users still skim your web pages. Make sure to incorporate key words that will resonate with the reader to draw them into the copy they are looking for. Bold headlines and short paragraphs help for them to find what they are looking for and for what you want them to read.

Coordinate Ads Into the Site
If you are trying to draw attention to special promotions or features in your website and you want to add call outs on different pages don’t make them look like ads. Make your ads look like part of the website rather than stand apart. Users will trust and read them more than if you make them look like banner ads.

Unique Audience Pages
You have different audiences visiting your website. Make pages unique to each audience and be sure to speak to them in their own language. From the home page call out these different audience segments and lead them to the pages that are meant for them.

Do Not Overdue Main Navigation
No more than 9 main navigation elements. Nine is all that a user can digest to make a logical decision without being confused. Make your navigation easy to understand and try to withstand from catchy phrases that may cause confusion.

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Stevens & Tate Marketing, a full-service advertising agency, developed The Daily Twitch to consolidate and provide useful information surrounding advertising and marketing. We are devoted to serving content useful to an array of industries including B2B, Hospitality, Real Estate, Education, Senior Living, Food, Packaging and Retail.

We encourage you to view our work on the S&T website in the following categories:

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Healthcare Advertising
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