On the heels of an over 2-year decline, magazine ad revenues and ad pages
showed growth in the second quarter of 2010. This is good news for the print
advertising industry which experienced the greatest losses of all media
during the recession.

Second quarter revenue rose nearly 6% to $5.2 billion. Ad pages grew
marginally, up only .8%. Still, both measurements were strong on a
year-over-year basis. Some of the growth was fueled by growth in the
automotive and financial categories.

The leaders in ad page gains were ESPN The Magazine, Real Simple, The
Atlantic and Fast Company, all targeting middle-to-upper income readers.

While the summer months are forecasted to see continued growth, a successful
year will be determined during fourth quarter. If the recession dips again
and consumer spending holds tight for the holidays, 2010 may not be as
healthy as we are hoping.

Related Posts:

• Relevant Content Drives Business Value
• Victoria’s Secret on Marketing
• 5 Opt-In Methods
• Attraction Marketing II: The Marketing March
• Attraction Marketing I: Drawing Prospects To You

Stevens & Tate Marketing, a full-service advertising agency, developed The Daily Twitch to consolidate and provide useful information surrounding advertising and marketing. We are devoted to serving content useful to an array of industries including B2B, Hospitality, Real Estate, Education, Senior Living, Food, Packaging and Retail.

We encourage you to view our work on the S&T website in the following categories:

B2B Advertising
Food Retail Advertising
Healthcare Advertising
Real Estate Advertising
Senior Living Advertising
Hospitality Advertising