According to a CES panel discussion of iPhone applications in Las Vegas that took place this month, the answer is yes. If your company does not have a mobile app, it is as though you don’t exist.

At the session, panelists urged companies to get working on mobile apps, not just for the iPhone, but for the Android and Palm as well.

“It’s like 10 years ago when the debate was: ‘do I have to get a website or not?’” said Walker Fenton, GM of NewsGator’s Media & Consumer Products. “People were unsure, but these days, the answer is obvious: if you’re not on the Web, it’s like you don’t exist.”

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