According to Q3 data from Compete, 2010 looks to be the year that m-commerce will take off as nearly 2/5 smartphone users reported purchasing something non-mobile over their phone within the past 6 months. The data also shows that the top shopping-related smartphone activities are still research-based (reading product descriptions and/or reviews and looking for coupons or better prices).
A survey of US smartphone owners found that Android users say that they would spend the most via mobile, followed by iPhone users.
Research also showed that approximately 1/5 of mobile users planned to use their phones for shopping activities during the past holiday season.
To read more information on this growing trend, check out the article Consumers Take to Shopping by Smartphone found on the eMarketer web site.
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