Here is an excerpt from an interesting article posted on The Daily Finance, discussing the rise in market share for private label packaging. Companies like ALDI and Trader Joe’s have long since invested heavily in private label brands in their respective stores, and as the article points out, created products and packaging that rivals the quality both inside and out of the competing national brands. The “shame” of buying house brands has been fading away for years and for the money-conscious consumer it is more important than ever to be frugal.

From the article:

Private-label grocery brands have come a long way since their humble “plain wrap” beginnings in the late 1970s. These brands, including the Kroger (KR) Value line, Wal-Mart’s (WMT) Great Value brand and Trader Joe’s wide range of self-badged food products, have continued to gain popularity in tough economic times.

According to a Nielson report released last week, cash-strapped families looking to cut their food costs have been increasingly eschewing well-known brands for their slightly cheaper counterparts. Private-label brands accounted for 17.4% of the total U.S. dollar share of food products last year, up from 15.2% in 2006, Nielsen says.

See full article from DailyFinance: http://srph.it/fQbS3R

And if you thought all house brands were bland and unexciting, check out some of the great packaging we’ve done for clients in our portfolio at www.stevens-tate.com.

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