An article recently run on eMarketer discusses that retailers who want to connect with their target audience online should go to where their customers already are – social media web sites. According to the “2010 Social Media Report”, 69% of online shoppers regularly use social media web sites, with Facebook being the most popular.

59% of users surveyed regularly use Facebook, and 22% frequent YouTube. MySpace took the 3rd spot with 15% followed by Twitter (11%) and LinkedIn (8%) rounding out the top 5.

More than 1/2 of online shoppers who use social media choose to engage with brands on these sites by becoming their “fan”, “friend” or “follower”. While some social media users interacted with a large number of brands online, most were fans of only a few. Social networking users want to engage, but their time and attention is limited.

The report also found that the top reasons for interacting with brands on social media web sites was to get a good deal and learn about the products. Only a few users were interested in customer support.

To read the entire article, click here.

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