How fun was it to see the fabulous Chicago Bears’ Super Bowl Champions again and to be reminded that the Super Bowl Shuffle was introduced into our lives 25 years ago?

Boost Mobile did a nice job of taking a well-remembered spot and reigniting it for their own brand. By using a pre-existing ad and altering it, Boost Mobile showed that they could be the more cost effective company on air as well as with their service offering. But skimp they did not.

To generate more buzz from this spot, Boost Mobile offered a special website – BoostMobile.com/shuffle – where they play the full Boost Mobile Shuffle video, have interviews from the players and my favorite, Mike Singletary’s Party Police where you could submit friend’s names and phone numbers who were ‘violating’ a good Super Bowl party either by not having proper football knowledge or asking really dumb questions. If you sent in this person’s phone number they would get a recorded call from Mike Singletary commenting on the violation.

Additional features to the microsite include downloading ring tones and following McMahon on Twitter with a ‘headband message’.

This was a fun and unique way of generating more conversation on Boost Mobile even after the Super Bowl was over and a good use of they took advantage of Super Bowl advertising. And for Chicago, it’s fun for us to be a part of the Super Bowl again.

Related Posts:

• The Super Bowl Shuffle for Advertisers
• A Super “Bowl” Filled To The Rim With Doritos
• Nothing Memorable About This Year’s Anheuser-Busch Super Bowl Ads

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