It you are a marketer, chances are you have come across article marketing and the myths that surround it. One of the most common myths when it comes to article marketing is that in order for an article to have link value, the links must be coming from the article body and be formed using keywords as anchor text.

Steve Shaw, an article marketing expert and founder of the popular article distribution service SubmitYourArticle.com has shared his experience and theory on that myth.

He states that with article marketing, the link to your website is usually in the resource box, rather than the article body, so you will not often encounter publishers who will allow you to link to your website from the article body.

Still, many people use article marketing as their primary marketing tool and see excellent results. Using himself as an example, Steve has been article marketing and seen his site rise from as low as the 85th ranking for a particular keyword phrase up to the #1 spot.

Certainly it is not necessary (or even allowed) to link to your own site within the article body, and yet article marketing still works.

Are Some Links More Valuable Than Others?

Yes, certainly some types of links carry more weight than others. For example, the anchor text link in an HTML resource box speaks more powerfully than a plain URL link. This is just because the link in your HTML resource box gives Google more information about what your website is about.

This is not to say that a straightforward URL link is worthless–it certainly is not. It still carries value, but just not as much value as an anchor text link.

Does Link Location On The Page Matter?

It is also reasonable to suggest that the location of the link on the page carries some weight as well. So, a link in the footer or margin of a page, or a link that is repeated on every page of a website, will not carry as much weight as a link in the main body of text on a page.

Obviously no one has access to Google’s algorithm for rankings, but it also appears that keywords that show up higher on the page carry more weight than those that appear lower down. One could therefore suppose that anchor text links appearing higher on the page carry more weight too.

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