Recently, Site Reference published an article that discusses SEO tips to achieve double rankings in the search results because, simply put, two results are better than one.

87% of search engine traffic for a given keyword is allocated from occupying the #1 position in the search engine results page.

SEO is predicated on one simple premise, rankings. In order for SEO to be effective, it must produce ranking on the first page in search engines. Not only is this the crowning achievement of search engine optimization, but once you achieve a top 10 position, then you can pull other keywords into the spotlight as a result of strategic linking.

Search engine algorithms pay particular attention to individual pages capable of offsetting all of the other inconsistencies of competitor’s web pages and deem one page worthy above all others for any given search term.
Obviously the metrics are unique for each market, keyword or niche, but the reality is the same, once a top 3 or more importantly #1 or #1, 2 and 3 positions represent in Google.

It does not matter if that link is provided from your own website or another website, rankings are by the page and there is a daisy-chain effect of linking pages together that fuses the pages through a dynamic give and take relationship (based on citation). This citation can provide the algorithmic equivalents of trust needed for the newly linked page to jump in line past others duking it out for that keyword.

Depending on the competitiveness of the keyword or key phrase and the thresholds inherent to the barrier to entry; the time required to initiate a campaign, create all of the necessary content, inbound links and citation from other web 2.0 properties, RSS feeds and social bookmarking sites divided by the amount of time you invest managing or outsourcing the various components involved determine your profitability and return on investment.

With this in mind, from a tactical perspective, it’s better to leverage the SERP positioning you already have, than look outside of your own website for off page ranking factor. If you understand the power of a #1 position, then you can replicate this next simple SEO tip.

1. Identify all current #1 positions in Google for keywords.
2. Validate they still exist.
3. Use Keyword Research to find “related keywords” based on the #1 ranking
4. Link from the page that ranks to a new page (using similar anchor text or overlapping keywords to promote the new page).
5. Let the new page get indexed, then check the SERPs

To read this article in its entirety, click here.

Related Posts:

• Easy Ways to Improve Search Engine Ranking & Drive Traffic
• How To Get Your Site’s SEO Right
• Website design and search engine optimization (SEO) help providers build census
• SEO Article Writing Tips
• How To Make Your Site Both Consumer And Search Engine Friendly

Stevens & Tate Marketing, a full-service advertising agency, developed The Daily Twitch to consolidate and provide useful information surrounding advertising and marketing. We are devoted to serving content useful to an array of industries including B2B, Hospitality, Real Estate, Education, Senior Living, Food, Packaging and Retail.

We encourage you to view our work on the S&T website in the following categories:

B2B Advertising
Food Retail Advertising
Healthcare Advertising
Real Estate Advertising
Senior Living Advertising
Hospitality Advertising