Through ever-changing algorithms, search engines organically index and rank the web sites they crawl. It’s he name of the game in search engine optimization: find out what makes a page rank – and use that tactic until the search engine changes its algorithm.

The page ranking algorithm used by search engines is a set of rules, which can vary by search engine. Exactly how a particular search engine’s algorithm works is a closely-kept trade secret. It can be based on the web pages’ meta tags, keyword frequency, and more.

Now, Google has begun to work on a new ranking factor: site speed. The search engine will be looking at page load speeds of web sites and ranking them accordingly, meaning that old site pages that load slowly with clunky images may be ranked lower in the search engine results pages.

To read more on what web site owners need to know about page speed and search engine rankings click here to read an article that discusses this topic from Search Engine Watch.

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