The senior living market is a perfect environment to take advantage of Web 2.0 tools and generate interaction with our audience. Every senior living community offers a unique blend of people, environment, activity, culture, and energy. Whether you’re an active adult retirement community, an assisted living residence, a CCRC, or a skilled nursing facility, new media tools, like Facebook and Twitter, can help you put your physical community’s style and personality on display to the world.

Some wonderful examples of how to use these tools on your website are:

1. Offer your viewers a chance to see you in your true environment. Allow short snippets of resident videos and highlights of events partaking at your communities. With a flip camera and a little creativity, senior living companies can produce an unlimited stream of entertaining, helpful, and informative, videos to share. – See Erickson’s media gallery on how to use different forms of video.

2. Allow the opportunity to connect with the new audiences via Facebook, LinkedIn, blogs, and YouTube. Create Facebook and Twitter pages and post information that will support and educate your readers. – See how WesternRIM.com utilizes Facebook, Twitter and YouTube.

3. Provide ample opportunity for visitors to easily share content from the page with their friends. – See how Sunrise uses ‘Share’ tools on their website.

4. Use blogs to continue the education on your services and support the content of your website. Offer a place on your website for yourself and partners to write articles relevant to your industry. – See how Trilogy Life utilizes a blog and video to offer resident testimonials.

Social media empowers senior living and other senior care organizations by giving them tools to connect, communicate, and share in ways never before possible. These tools provide an opportunity for companies to engage their audience, build trust and credibility, and be part of the conversations that are taking place both on and off the Web.

If your organization is using social media successfully and you would like to be featured on this blog, please contact us. We would love to share your story.

Related Posts:

• Staying Forever Young In Senior Living Advertising
• Erickson Does It Right
• Senior Living Marketing: Why Social Media for Seniors
• Website design and search engine optimization (SEO) help providers build census
• 12 Ways to Increase Your Blog Traffic

Stevens & Tate Marketing, a full-service advertising agency, developed The Daily Twitch to consolidate and provide useful information surrounding advertising and marketing. We are devoted to serving content useful to an array of industries including B2B, Hospitality, Real Estate, Education, Senior Living, Food, Packaging and Retail.

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