How do you, as a business owner, get your name out to more journalists so that they include you and your business in their publications? Become a source.

It’s a practice seen in both local and national press – small business owners offering interviews and quotes as part of larger stories on topics related to their industries. Being a source amounts to valuable free press for these businesses who want to establish themselves as leaders in their field.

Social media and the Internet are great resources for any business owner trying to gain free press.

Want to increase your chances of being contacted by a member of the press for an interview? Here are some things you should be doing right now:

1. Blogging – Having a blog is the number one thing that you can do to make yourself a more attractive target for journalists in need of a source.

2. Tweet – Twitter is a great place to start building authority on a particular topic by connecting with other users and sharing relevant information, news and links.

3. Help a Reporter Out – Help a Reporter Out is a mailing list that connects journalists to willing sources.

To learn more about becoming a source check out this article by Josh Catone.

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