In order to post the best blog articles possible, make sure to follow these guidelines:

Title – Intriguing titles go a long way. Consider using off numbers as part of your title.

Keywords – Incorporate as many keywords as possible. Use your top keywords in:

  • The title of the post
  • Hyperlinks pointing to older posts or specific company web pages
  • Tags used to describe the subject matter

Scheduling – Consult your editorial calendar, in addition to top keywords highlighted in your SEO/Analytics report and/or your keyword analysis. No less that one post per week if possible.

Images – Including an image with a post is recommended when possible. Use your keywords in the image “alt” attribute when possible.

Links – Link to other blogs and/or to previous posts of your own (using keywords for links to posts of your own when possible).

Post Length and Content – Mix up the length of your posts. Don’t be afraid to be brief (i.e. 200 words). When possible, offer analysis, new tips and tricks.

Editing – If resources are available, run your pending post by a trusted advisor or editor who can do a review and make minor edits.

Announcing – Announce on on other social networks to notify others about your post (example: Facebook or Twitter).

  • Share/Bookmark

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