In order to post the best blog articles possible, make sure to follow these guidelines:
Title – Intriguing titles go a long way. Consider using off numbers as part of your title.
Keywords – Incorporate as many keywords as possible. Use your top keywords in:
- The title of the post
- Hyperlinks pointing to older posts or specific company web pages
- Tags used to describe the subject matter
Scheduling – Consult your editorial calendar, in addition to top keywords highlighted in your SEO/Analytics report and/or your keyword analysis. No less that one post per week if possible.
Images – Including an image with a post is recommended when possible. Use your keywords in the image “alt” attribute when possible.
Links – Link to other blogs and/or to previous posts of your own (using keywords for links to posts of your own when possible).
Post Length and Content – Mix up the length of your posts. Don’t be afraid to be brief (i.e. 200 words). When possible, offer analysis, new tips and tricks.
Editing – If resources are available, run your pending post by a trusted advisor or editor who can do a review and make minor edits.
Announcing – Announce on on other social networks to notify others about your post (example: Facebook or Twitter).
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Stevens & Tate Marketing, a full-service advertising agency, developed The Daily Twitch to consolidate and provide useful information surrounding advertising and marketing. We are devoted to serving content useful to an array of industries including B2B, Hospitality, Real Estate, Education, Senior Living, Food, Packaging and Retail.
We encourage you to view our work on the S&T website in the following categories:
B2B Advertising
Food Retail Advertising
Healthcare Advertising
Real Estate Advertising
Senior Living Advertising
Hospitality Advertising