TipDrop.com is a new micro-blogging web site that is a place where people come to give and receive tips on just about anything. Tipdrop is very similar to Twitter; however, TipDrop allows users to post messages up to 255 characters, rather than Twitter’s 140 character limit.

While Twitter asks users the question: “What are you doing?”, TipDrop inquires “What do you know about that?” and creates focused sets of useful information and tips on specific categories. Through this sharing of knowledge, each posting is focused outward on the topic, rather than inward on the user.

TipDrop also has a built-in credibility engine that helps keep the best tips on top and the junk out of the system. As a user, you build credibility by adding tips that other people like and vote for.

Online Marketing & TipDrop

Can TipDrop be used in online social marketing campaigns? Absolutely! However; a company that blatantly promotes their own business can be punished by other TipDrop users who will quickly vote down contributions that are only meant to be self-promotional. This is a good thing as it helps to ensure the overall quality of TipDrop.

With this being the case, how can companies leverage TipDrop in their social marketing campaigns? A brand and reputation can be built up by offering a regular supply of high-quality tips that the other TipDrop users can appreciate. The more tips a user adds to the site, the more his or her creditability rises and exposure increases. By making positive contributions to TipDrop, a company will also be quietly promoting their business and establishing themselves as experts in a particular field.

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