Every time you turn around there seems to be talk of some new video someone saw on YouTube that you just have to watch. As a marketer, you would love to hear someone on the street say that about your video. YouTube gets more than 86 percent of visits to 77 video sites in this country. That is a staggering realization.  There is no denying that video marketing can be a powerful, interactive tool for companies, but sometimes it is hard to figure out how to harness it’s viral nature. It is not enough to post a video that ends up being nothing more than an infomercial about your company or brand on YouTube and expecting it to spread like wildfire. iMedia Connection posted an interesting article on 9 New Rules for YouTube Marketing. Below are the 9 rules they list out. Check out the full article before planning your next video marketing project and come back here and share your thoughts.

9 new rules for YouTube marketing

Rule 1: YouTube marketing is the new video marketing

Rule 2: You can’t make it on YouTube alone

Rule 3: Great video content can come from anywhere

Rule 4: There is no premium video content, only popular video content

Rule 5: YouTube ads can be popular video content too

Rule 6: Keep to a schedule and theme when publishing video content

Rule 7: Think about the next action and viewer engagement

Rule 8: Cross-platform promotion and the first 24 hours are huge

Rule 9: Don’t watch comments too closely, but obsess over Insights

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