Facebook has an extensive platform on which you can build unique Facebook pages and interact with your online community to generate the best possible results. Below are some tips to help improve your Facebook marketing:

1. Be Unique Not Generic – There is a lot of competition on Facebook, virtually regardless of the type and topic of content that you’re providing. Ensure your Facebook page really stands out by creating a unique design. You don’t have to have the standard Facebook page design and you can implement all sorts of features that help your visitors recognize you as a leader in your field.

You can also serve different landing pages to different visitors. For example, fans and first time visitors to your page do not need to see the same thing and Facebook offers the functionality to change these settings. Show a page that encourages non-followers to fan your page, and show the main content to those that have already done so. Offer incentive such as coupons for your products or services, or free resources like Ebooks and other giveaways, to members that have not yet clicked to follow your page.

2 . Use Giveaways – Giveaways have long been and continue to be one of the most effective branding and promotional techniques there is. Ebooks, gift items, and coupons are just some of the Facebook-specific items you can offer to those that are willing to sign up for your Facebook fan page. You can offer regular giveaways to members to ensure that people follow you over time and as an extra incentive for becoming what is essentially a subscribed member of your fan page.

3. Use Competitions – Competitions can generate even more buzz than a giveaway. If you place a financial value on each of your fans then you can calculate a decent prize to give away. It could be one of your own products or services or something relating to one of your partners. Make sure that it is related to the content you offer as well as the products or services that you promote. Competitions can go viral too, so encourage your readers to spread the word with their friends – you can even build this in to the competition by offering extra prize draw entries for each friend referred to your page.

4. Get Personal – Facebook is first and foremost a social network. The fact that it can also be used to help promote your business is an added benefit but users are predominantly on the site because it allows them to connect with others and hunt down content that they are interested in. It is, therefore, a personal experience and your readers will for the most part want to believe that they are dealing with real people. Add a large photo to your Facebook page.

5. Say Thanks – A little “thank you” can go a LONG way. As soon as somebody becomes a fan send them an unobtrusive message thanking them for becoming a fan and welcoming them to the fold. The message doesn’t need to be long and it can be automated, but remember, people buy people, so a little personal touch will go a long way!

6. Don’t Give Up – Don’t be surprised if your Mom and your Sister are your only fans after a few days of adding content and personalizing your page. It does take effort to develop a high quality Facebook fan page. Keep posting, keep updating, keep testing, keep evolving, and keep trying – don’t’ give up!

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