Social Networking and Online Travel Marketing Trends

7 May 2010

Travel Spike recently published a few statistics regarding Facebook, Twitter and online marketing for the travel and tourism industry.

Facebook Facts:
The average Facebook user spends 55 minutes a day and becomes a “fan” of 4 Facebook pages a day.

People are 60% more likely to recommend your Travel Brand or Destination to their friends if they follow you on Facebook.

Consumers are 51% more likely to buy from a brand they follow on Facebook.

Twitter Facts:
Consumers are 67% more likely to buy from brands they follow on Twitter.

Consumers are also 79% more likely to recommend a company they follow on Twitter to their friends.

66% of Twitter users are over the age of 35.

Stevens & Tate Marketing, a full-service advertising agency, developed The Daily Twitch to consolidate and provide useful information surrounding advertising and marketing. We are devoted to serving content useful to an array of industries including B2B, Hospitality, Real Estate, Education, Senior Living, Food, Packaging and Retail.

We encourage you to view our work on the S&T website in the following categories:

B2B Advertising
Food Retail Advertising
Healthcare Advertising
Real Estate Advertising
Senior Living Advertising
Hospitality Advertising

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