If your company doesn’t have a Twitter account, you are probably missing out on getting new customers. Already a strong brand management device, Twitter can also be used to generate leads for your business. Once you’ve located a target audience, it is simply a matter of following tweets that they send out and then getting them to follow you and your business.

After that, you have the potential to get your message out to the people they are following and you can spread your influence even further. Of course, you need to make sure that people are going to be interested in your tweets. Don’t just tweet any old rubbish and always remember you can’t take them back — don’t tweet rashly! Tweet interesting information.

A list of companies was done that shows the top 9 Tweeters.

The list:

1 – @Google (3,012,238 followers)
2 – @WholeFoods (1,916,179 followers)
3 – @Dell, @DellCares, @Direct2Dell (and many more) (1,584,837 followers)
4 – @SouthwestAir (1,107,156 followers)
5 – @CocaCola (254,618 followers)
6 – @Delta, @DeltaAssist (180,000 followers)
7 – @Target (126,563 followers)
8 – @AmericanExpress (120,343 followers)
9 – @McDonalds (120,277 followers)

Let’s take a look at the last entry on the list. McDonalds has a 10-person Twitter Team. One of the recent tweets done was “After being part of a meeting re: McDonald’s Frozen Strawberry Lemonade, now I’m craving one! I’ll be back! Have you had one yet? ^MO” (if you haven’t tried one yet, these are good). I’m sure more than a few of those 120,000+ followers went out and got a Frozen Strawberry Lemonade sometime that day thanks to this tweet. This makes an easy way for them to pass information on to people who already like them.

Another great way to tie your Twitter account to your web site is to add one of the Twitter widgets. This will display your tweets on your site and potentially get even more followers. Also, make sure you link to your Twitter account in any emails being sent by your company. If your company needs help getting things set up, please let us know.

View top Tweeters article

Related Posts:

• 5 Simple Twitter Listening Tips Every Marketer Should Know
• Tweet Optimization
• Can Twitter Make Google News Better?
• How To Get Loads Of Twitter Traffic To Your Website
• The Top 7 Facebook and Twitter Strategies Working Right Now

Stevens & Tate Marketing, a full-service advertising agency, developed The Daily Twitch to consolidate and provide useful information surrounding advertising and marketing. We are devoted to serving content useful to an array of industries including B2B, Hospitality, Real Estate, Education, Senior Living, Food, Packaging and Retail.

We encourage you to view our work on the S&T website in the following categories:

B2B Advertising
Food Retail Advertising
Healthcare Advertising
Real Estate Advertising
Senior Living Advertising
Hospitality Advertising