Do you have an e-mail newsletter for your company or brand? How about a presence on social media sites? Now the two can go hand-in-hand. Your e-mail marketing campaigns can now be used to also create an opportunity to extend your presence on social media web sites, and social media sites can provide a way to get more e-mail subscribers to your opt-in list.

According to a recent study published by eMarketer, 48% of marketers include “forward to a friend” features in their e-mails, but only 13% include features that make it easy to share content on social networks.

By adding a feature to your e-mails that allows them to be shared online through social networks, you are allowing your content and promotions to go viral. Instead of just your subscriber list receiving your e-mails, there is now  a larger audience can learn of your promotions, news and specials.

A recent study by Marketing Sherpa found that including sharing buttons to an e-mail marketing campaign led to a 25% boost in reader interaction, and a surge in inbound traffic from social networking sites.

To read more about taking advantage of social media in your marketing e-blasts, click here.

Related Posts:

• Customer Segmentation in E-Mail Marketing
• The Importance Of Writing Catchy Subject Lines In E-Mail Marketing
• Tricks To Finding The Right E-Mail Frequency
• E-Mail Marketing: Why You Should Always Use A Double Opt-in
• Consumer-Based Email Subject Lines of the Month

Stevens & Tate Marketing, a full-service advertising agency, developed The Daily Twitch to consolidate and provide useful information surrounding advertising and marketing. We are devoted to serving content useful to an array of industries including B2B, Hospitality, Real Estate, Education, Senior Living, Food, Packaging and Retail.

We encourage you to view our work on the S&T website in the following categories:

B2B Advertising
Food Retail Advertising
Healthcare Advertising
Real Estate Advertising
Senior Living Advertising
Hospitality Advertising