Looking for something new? In a universe where advertisers are constantly looking for that next great place to expose their must-have products to the marketplace, it’s becoming more and more difficult to find areas that haven’t already been reached.

In recent years, the advertising community has secured product placements in movies, music videos, TV shows (dramas, sitcoms, reality, you name it) stadium sponsorship/ownership, social media endorsements and viral events/storylines galore–they’ve even secured body art on athletes at certain high profile events.

The latest, freshest opportunity blows in from north of the border in the form of a new reality-based show called Commercial Break, created in partnership between a Toronto-based Ad agency and a high-profile commercial production company.  From its description, the show combines elements of AMC’s blockbuster hit, Madmen, with NBC’s single elimination series, The Apprentice.

The show’s relevance comes from the fact that it is based on 10 contestants creating real ads for real clients in the hope of landing a year-long contract with a high profile Toronto production company. The product advertisers, who were in the process of being secured, would have the tremendous advantage of having their virtues discussed ad nauseum during the creative process and broadcast to the show’s loyal followers (and numerous YouTube and other social site’s viewers as well).

To read more about this unusual ad venture, click here.

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