E-mail campaigns are one of the best ways to reach out to your current and potential customers but don’t let determining the frequency of your e-mails become a marketing challenge. Althrough there is no quick answer or perfect formula for determining how often you should e-mail out to your list, here are some rough guidelines to adhere to:

• Mail At Least Once per Month – if you e-mail out to your list less often than this, you risk being forgotten by recipients. You want your company name and services to be top of mind.
• Let the Content Be Your Guide – Evaluate what you are sending out to your readers and analyze how often the information changes and how quickly readers must receive it in order to act on it.
• Take the Lead From Your Readers – Always tell potential readers how often you mail when they sign-up, so that they can decide if the frequency will work for them.
• Work Within Your Resources – A daily e-mail requires much more work and resources than a monthly newsletter. It is better to send out a well-done monthly e-mail than a shoddy-looking weekly or daily e-mail.
• Watch for Trends – Declining response, open and click-through rates can be signs of list fatigue. Watch carefully and cut back frequency if you see a problem.

Read more about e-mail frequency and list control here.

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• E-Mail Marketing: Why You Should Always Use A Double Opt-in
• Consumer-Based Email Subject Lines of the Month

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