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Creepy Advertising Mascots

26 Aug 2011

A couple of weeks ago, we had the post about the Return of the Noid. This past week, time.com had an article about the 10 Creepiest Product Mascots. This was mainly brought about due to Burger King announcing it is retiring the King character (USA Today Article). Here is their list:

Read the rest of this entry »

1.	Burger King’s King Remember those commercials where the King would be in your bed when you woke up? Those were creepy.

2.	Quiznos’ Spongmonkeys Who actually wanted to eat their subs after seeing these things? They looked like dead rodent corpses with animated eyes, arms and mouths.

Are Agencies Getting That Lazy?

5 May 2011

I was watching Castle the other day and two commercials followed each other back to back. They were so similar in style that I thought they were the same product. Unfortunately that just meant that both agencies who created these commercials were just lazy.

The first was a Virgin Mobile Sparah ad. At first I thought it was a little cute, but quickly I found it just plain insulting. Another commercial spoofing realty tv, and not even a new show but something old and overdone already. Can’t we think of anything new?

And then Hanes came on with a spoof on morning television. Really? It’s Hanes! You have so much to work with and that’s all you can give me? From Bugs Bunny and Michael Jordan to this? Depressing.

What is the demo of Castle viewers anyway that I would get such STUPID commercials directed at me? I personally am a fan of Castle and I do not consider myself that dumb. Was this bad creative directing or a bad media buy? You decide.

Virgin Mobile Live

Chicago Builders Forecasting an Improved Housing Market in 2010

2 Mar 2011

HousingZone reported this week that homebuilders who have weathered the recession are now predicting better days ahead for buyers, sellers and the homebuilding industry.

During a recent conference that was attended by representatives of large, national homebuilding companies active in the Chicagoland market, as well as independent and custom builders, all were optimistic about 2010. Several are introducing new floor plans and new home communities.

“The signs are positive, with low interest rates, lower home prices and tax credits,” said Andrew B. Konovodoff, president of Town & Country Homes. “Consumer confidence is growing and unemployment is starting to turn around. A buyer purchasing a $200,000 home today with an FHA mortgage of 3 ½ percent down and a tax credit will have a monthly payment of about $1,200, an affordable number for many first-time buyers. The coming year will definitely be better, and the builders who remain in the marketplace are focused on customer satisfaction to a greater degree than every before.”

Builders cited the extended first-time homebuyer credit and the new repeat buyer tax credit as important stimulants for the 2010 market. In addition, low interest rates and pent-up buyer demand will drive an increase in activity.

To read the rest of this article, please click here.

Relevant Content Drives Business Value

11 Jan 2011

Content is king. Content is everything on the social web – tweets, status updates, ad units, search, billboards, press releases, copy on corporate websites and blogs, etc. But succeeding in internet marketing requires much more than just content!

It’s about the right content, at the right time, to the right person in the right channel – relevant content. Relevant content:

adds value to the conversation
positions your brand as a trusted source of information
is authentic and believable
builds trust with the community
happens as a result of listening and acting
increases the reach of your messages
increases your organic search rankings
drives purchase intent

When a brand can achieve this, they will not only deepen community engagement, but they will create customer advocacy. Through real time analytics, it’s very easy to identify what content (messages) clearly resonate with the community. This is one reason why Social CRM is such a hot topic right now.

Take the first step towards improving the quality of the content on your web site or marketing messages and contact Stevens & Tate Marketing at http://www.stevens-tate.com/contact.cfm. Stevens & Tate Marketing offers print advertising, media placement services, interactive advertising, web site design, search engine marketing, social media marketing and e-mail marketing services making them a full-service marketing agency.

Foursquare Adds Photos and Comments

23 Dec 2010

Foursquare has added two heavily requested features to its popular app that will make the service significantly more social: photos and comments.

These new features allow users to attach photos to check-ins, tips and venues, and add comments to the check-ins of their friends. These social updates will also get enmeshed within the rest of a user’s Foursquare activity and included on his or her history page.

With the new photos feature, Foursquare users will be prompted to add one as they check-in, in much of the same manner that they are already prompted to add a “shout” with each check-in. Users can then continue to add photos after they check-in that will be added to the check-in detail page – where comment activity happens.

The new photos and comments features will stay mostly contained to a user’s immediate circle of friends. Photos associated with check-ins will only be visible to a user’s Foursquare friends and the other social networks that he or she shares them with. Comments, however, will only be viewable by a user’s Foursquare friends.

For more information about the new additions to Foursquare, click here. To learn how Stevens & Tate Marketing can help you to create a Foursquare Marketing Program, or other social media marketing strategy, visit our web site at www.Stevens-Tate.com.

Presenting 50 Powerful Call to Action Phrases

16 Dec 2010

Are your prospects doing what you would like them to be doing? Are they ordering your products/services, visiting your website or clicking your links?

Did you know that according to usability experts, when visitors find powerful action words on a landing page, they are successful at completing their task 72% of the time; if the action word isn’t on the page, they are only successful 6% of the time.

Below is a list of fifty powerful “call to action” phrases to use in all of your future ad-copy:

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