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The End of Link Building as We’ve Known and Loved it

30 Jan 2012

The process has already started, and as a publisher you need to make sure you are adapting your marketing strategy to line up, or get left behind.

Google made the link building algorithm popular in the late 1990s and early 2000s. It was a revolution in its time because it provided search engines with a method for identifying the most important web pages for a given topic. However, as has been well documented, spammers have assaulted the algorithm with a wide variety of methods for buying links or creating them in other ways that don’t work for the algorithms.

Even if you generate all your links in a pure white hat way, through reaching out to site owners and requesting them without compensation, or are doing high quality guest posts, you aren’t necessarily generating the best possible signal for search engines. Certainly this type of link building done properly would not be a violation of the Webmaster Guidelines, but from the perspective of the search engines it also doesn’t represent a groundswell of opinion raving about your product. It still means something, but it is brute force driven through your efforts, rather than resulting from the enthusiasm of your audience.

I don’t believe that search engines will penalize people who link build this way, but I think they will value the link profile that is manually built less than one that obtains unsolicited endorsements from the web.

Author: Eric Enge

http://www.linkedin.com/news?actionBar=&articleID=5564347457074110468&ids=0UdzgMcj4QdP0TdjgTd3cQdzkRb3oSe30UcPsRczkRcP8UdzgSdjkId30VczcUdz8Sdj8Sdz0Td3oRdiMRcjcPe3cVcj8TejwMcjkOdzkRb3wPdPwPc3ATcP8Ocj8OcPgSdjkIejgOc34QczwTdP8SczAQd3oRdiMNczsQd3kVc3wSdz8MejgOdzkR&aag=true&freq=weekly&trk=eml-tod2-b-ttl-6&ut=2m5VGEJQELrl41

4 Tips to Keep Your Website Ahead of the Curve in 2012

23 Jan 2012

Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. However, it’s also much more than slapping on a run of the mill two-column template and calling it a day. Nothing kills an online buzz like a poorly designed or drastically outdated website. Dry and boring default templates, broken assets, confusing pages and invasive widgets do nothing but harm a page’s style, which in turn reflects poorly on the company.

2012 is heralding a new wave of innovative web technologies and design, and a page that stays in step with these trends is bound to pique interest and lower your bounce rate. Even more, a well done and on-trend website remains effective well after the year is over, reeling users in with thoughtful design and building a design-conscious and taste-making reputation. Keep these tips in mind when you clean up your company’s website, and stay ahead of the curve for the new year.

1. Don’t Be Afraid to be Bold

Author:Lauren Hockenson

Creepy Advertising Mascots

Posted By: Stevens & Tate Category: Ad Agency News| Creative Marketing Agency| Media Placement Agency

26 Aug 2011

A couple of weeks ago, we had the post about the Return of the Noid. This past week, time.com had an article about the 10 Creepiest Product Mascots. This was mainly brought about due to Burger King announcing it is retiring the King character (USA Today Article). Here is their list:

Read the rest of this entry »

1.	Burger King’s King Remember those commercials where the King would be in your bed when you woke up? Those were creepy.

2.	Quiznos’ Spongmonkeys Who actually wanted to eat their subs after seeing these things? They looked like dead rodent corpses with animated eyes, arms and mouths.

Chuck has been renewed! Did the Twitter campaign work?

Posted By: Stevens & Tate Category: Internet Marketing| Social Media Marketing Agency| Stevens & Tate Marketing

20 May 2011

Last month, we made a post about the fans pushing a major Twitter campaign to advertisers to try to save the television show Chuck. A list of advertisers that aired commercials during the show was put together, and each week fans would tweet with a thank you to the different advertisers. Some fans would take pictures of them enjoying one of the products and send that too. The good news…Chuck is saved. NBC is keeping the show to give it a final 13-episode season.

Did the Twitter campaign have an effect on NBC’s decision? First, let’s go over some facts.

The current magic number for a show to be placed into syndication is 88 episodes. Can you guess how many episodes Chuck is away from being syndication-eligible? (hint: look at how many episodes it is being renewed for)
Subway is still a major sponsor of the show. During seasons 3 and 4, they had numerous in-show product placements. Expect it to keep happening in season 5. Sponsorship like this is a good source of revenue for NBC. (On a side note, in-show product placement advertising is something we will be seeing more of. Survivor does this with Sprint and Home Depot.)
It may be possible that the president of NBC is a huge Chuck fan.

OK now back to the Twitter campaign and wondering if it helped. The site that started it all, www.wegiveachuck.com, says it best:

So the question many have already started asking us, did we save the show? Was it the fans’ rallying cry, Warner Brother’s quest for syndication, the state of NBC’s pilots, the new leadership’s desire to keep some stability in the line-up, or a combination of all of the above? We may never know. But guys, consider this. Networks and studios don’t fight to save programs that nobody cares about. You came out and showed your commitment and dedication. You showed it to the network, to the advertisers and to the cast and the creators of Chuck. You were heard. And that counts for a lot. So stand up and be proud. Take a moment. Think of all the advertisers we reached, of the hundreds of photos that were sent in, of the thousands of tweets that were sent out. Marvel at what this fanbase can do, and celebrate the fact that you were part of something amazing.

Of course, the cast and crew of Chuck thanked the fans via Twitter.

From Josh Schwartz (producer) @JoshSchwartz76 – The passion of the CHUCK fans has been heard again… We are all truly lucky to have the greatest fan base on tv. Thank you.
From Zachary Levi (Chuck) @ZacharyLevi – I’ve said it once, and I’ll say it til I die, you all are the greatest fans/friends on the planet. I’m humbled by your love and support.
From Yvonne Strahovski (Sarah) @Y_Strahovski – Chuck season 5 renewed!! Yay chucksters!!
From Scott Krinsky (Jeff) @Scott_Krinsky – Were back for trouble:). ChuckS5. Chucksters! We couldn’t have done it w/o you. Grazie!
From Mark Christopher Lawrence (Big Mike) @MarkChrLawrence – Best fans ever!
Finally, from Joshua Gomez (Morgan) @JoshuaEGomez – OMG!! I just heard!! It’s official!!! ASHTON FREAKING KUTCHER!!!! ….I kid I kid. Thank you Chuck fans. You are Kings among men.

Once again, everyone comes out a winner in this decision. The fans win. They get a final season. The cast and crew of Chuck win. They get to stay employed. NBC wins. They got free publicity from the campaign, and then got to be the good guys to keep the show around. Plus, the advertisers win. It was a great way for the average viewer to let advertisers know we are here and watching their commercials and purchasing their products.

If you haven’t seen the fall schedules, check them out (links below). Chuck is being moved to Friday nights. A good number of shows were canceled on all the networks. There are plenty of favorites still staying around too.

NBC Fall Schedule: http://www.nbc.com/upcoming-shows

CBS Fall Schedule: http://www.cbs.com/primetime/fall_preview_2011

ABC Fall Schedule: http://cdn.media.abc.go.com/m/pdf/shows/new-shows/new_20112012_season.pdf

Fox Fall Schedule: http://www.fox.com/programming

CW Fall Schedule: http://www.cwtv.com/shows

Chuck fans are going to the advertisers…again.

Posted By: Stevens & Tate Category: Internet Marketing| Media Placement Agency| Social Media Marketing Agency

22 Apr 2011

Television ratings are used by advertisers to determine when to advertise their product and how much to pay to advertise their product. The system used is the Nielsen ratings system. This system started for television viewing in 1950 and has since become the primary source of audience measurement information in the television industry around the world. Only 25,000 households are chosen to be a Neilsen home. As a result, the total number of Nielsen homes only amounts to 0.02183% of the total American television households.

Going back two years: Subway was already an advertiser for the NBC show Chuck. There were fears that the show would be cancelled, so Chuck fans started a major campaign to eat at Subway restaurants. In the store’s comment box, they would drop in a note that simply said “Save Chuck”. This worked. Subway became a major sponsor of the show, including having products displayed regularly during the show.

This year Chuck fans are worried again. Chuck will be wrapping up season 4 next month. The fans are trying to get a 5th season. This time they are using Twitter. The campaign was started at the site www.wegiveachuck.com. The main focus of this campaign is to remind advertisers that there are more than just the 25,000 Nielsen viewers out there. The site compiles a list of advertisers that advertised during the broadcast of Chuck. Corporate Twitter handles are then shown for each of the advertisers. Fans then send tweets to advertisers thanking them for advertising. They also make sure to add #NotANielsenFamily as a hashtag. A few of the tweets from this past week are:

@Tide we the fans of @NBC’s #Chuck. Thanks 4 Your support of Chuck, I support you & I use the to-go stick all the time! #NotANielsenFamily

@DisneyParks Thanks for your support of @NBC’s #Chuck by your advertising! PS. I just bought a copy of Tangled! LOVE IT! #NotANielsenFamily

@McDonalds thanks for advertising on @NBC’s #Chuck. You support Chuck, I’ll support you! PS-I love the Big Mac! #NotANielsenFamily

This is getting noticed. Diet Pepsi (@dietpepsi) sent out a tweet from their corporate handle.

Wow! #chuck fans are awesome! Thanks for all the support!!!! #notanielsenfamily

Honda (@honda) tweeted this (note how they throw in a link to their Facebook page):

Thanks to the @NBC #Chuck fans for all the tweets! Want more on Civic? Fan us on FB: http://cot.ag/gtZzqF #NotANielsenFamily

Will this be enough to save Chuck again? We will find out on May 16th. That is when the fall schedule is supposed to be released. But no matter if you are a fan of Chuck or not, this is a great way to take advantage of what social media has to offer. Stay tuned for more on this story next month. If you need help with your social media marketing campaign, please let us know.

Newspaper Advertising Still Primary Shopping Information Source

Posted By: Stevens & Tate Category: Media Placement Agency

20 Apr 2011

Newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions, according to data from a Frank N. Magid Associates survey of 2,500 adults. The findings, announced today by the Newspaper Association of America, paint a strong picture of the unmatched value newspaper advertising continues to deliver in today’s media landscape. “This important new research reaffirms the power of newspaper advertising to engage consumers and drive them to take action,” said NAA President and CEO John Sturm. “More than all other media, adults continue to turn to newspapers to inform shopping decisions that lead to purchases. They are an opt-in media in an opt-out world, making newspaper advertising an ideal and effective choice for advertisers who want to reach consumers ready to shop and spend.” Read the rest of this entry »

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Tags: Media Placement Agency, newspapers, Shooping

We Like The Internet But We Still Love Our TV

Posted By: Stevens & Tate Category: Media Placement Agency

31 Mar 2011

The internet is consuming ever more of our waking moments, claims a recent AdAge article, not to mention ever more ad spending, but that doesn’t mean that traditional media is the loser. At least not when “traditional media” means TV. They go on to say that according to the latest research from eMarketer, advertisers are spending more than ever on the broadcast networks and cable, around $60.5 billion on commercial time this year, making TV the richest media segment, with 39.1% of all ad spending, up from 38.6% in 2010. The research firm attributes the share growth to the “recovering economy,” but also found the industry is expanding at the expense of other media, specifically newspapers and magazines, and to some degree the internet. Read the rest of this entry »

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