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mobile marketing
NICOLE WAGNER TO SPEAK AT SOCIAL MEDIA SUMMIT FEBRUARY 23RD IN ALSIP
Category: E-Mail Marketing| Internet Marketing| Search Engine Marketing Agency| Social Media Marketing Agency| Stevens & Tate Marketing| retail marketing
6 Feb 2012LOMBARD, IL JAN. 9, 2012–Nicole Wagner, Internet marketing director at Stevens & Tate Marketing, will be speaking at the Chicago Southland Convention & Visitors Bureau’s 2012 Social Media Summit.
Being held on February 23, the summit is designed to assist local businesses break into the world of social media and learn how to use the medium most effectively. At the event, Wagner will present “Capitalizing on Search Engine Marketing to Website Optimization Techniques” and cover topics such as how to get a business found online and drive Internet leads.
“Every busines should understand how search engine marketing works,” said Wagner. “This seminar will show how having the right strategies and media mix can get a company found more quickly and efficiently in today’s online world.”
Her presentation also will illustrate how social media plays into the overall search engine marketing strategy.
The Chicago Southland Convention & Visitors Bureau was founded in 1986 as a subsidiary of the Regional Economic Development Corporation, now known as the Chicago Southland Development, Inc. In 1993, the Bureau separated from its parent organization and became an independent 501(c)6 organization. As a regional cooperative, the Chicago Southland Convention & Visitors Bureau represents 62 south and southwest municipalities, approximately 35 miles south of downtown Chicago.
The Social Media Summit will be held at the DoubleTree by Hilton Chicago in Alsip, Ill. on Thursday, February 23, 2012. Registration for the all-day event begins at 7:30 a.m. Cost is $95 before Janury 31st; $110 after February 1st. For questions regarding the conference and registration, contact elizabeth@visitchicagosouthland.com 708-895-8200.
Nicole Wagner, Internet marketing director at Stevens & Tate Marketing (www.stevens-tate.com), leads an enthusiastic team in strategic planning, web development, social media and search engine marketing as well as internet and mobile marketing. She can be reached directly by calling 630/627-5200 or through email at nwagner@stevens-tate.com.
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- Tags: Chicago Ad Agency, Chicago advertising agency, Chicago advertising consultants, mobile marketing, Organic Search, search engine marketing agency, search engine marketing services, search engine optimization, Social Media, social media marketing, social media marketing company, Stevens and Tate
The End of Link Building as We’ve Known and Loved it
Category: Ad Agency| Ad Agency Anouncements| Ad Agency News| Advertising Agency| Chicago Ad Agency| E-Mail Marketing| Internet Marketing| Media Placement Agency| Search Engine Marketing Agency| Social Media Marketing Agency| Stevens & Tate Marketing| Web 2.0| retail marketing
30 Jan 2012The process has already started, and as a publisher you need to make sure you are adapting your marketing strategy to line up, or get left behind.
Google made the link building algorithm popular in the late 1990s and early 2000s. It was a revolution in its time because it provided search engines with a method for identifying the most important web pages for a given topic. However, as has been well documented, spammers have assaulted the algorithm with a wide variety of methods for buying links or creating them in other ways that don’t work for the algorithms.
Even if you generate all your links in a pure white hat way, through reaching out to site owners and requesting them without compensation, or are doing high quality guest posts, you aren’t necessarily generating the best possible signal for search engines. Certainly this type of link building done properly would not be a violation of the Webmaster Guidelines, but from the perspective of the search engines it also doesn’t represent a groundswell of opinion raving about your product. It still means something, but it is brute force driven through your efforts, rather than resulting from the enthusiasm of your audience.
I don’t believe that search engines will penalize people who link build this way, but I think they will value the link profile that is manually built less than one that obtains unsolicited endorsements from the web.
Author: Eric Enge
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- Tags: Chicago advertising agency, Chicago advertising consultants, email marketing, Facebook, homebuilder advertising, Hotel Advertising, LinkedIn, Media Placement Agency, mobile marketing, retail marketing agency, search engine marketing agency, search engine marketing services, Social Media, social media marketing, social media marketing agency, social media marketing company, Stevens & Tate, Stevens & Tate Marketing, Stevens and Tate
4 Tips to Keep Your Website Ahead of the Curve in 2012
Category: Ad Agency| Ad Agency Anouncements| Advertising Agency| Chicago marketing agency| Internet Advertising| Internet Marketing
23 Jan 2012Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. However, it’s also much more than slapping on a run of the mill two-column template and calling it a day. Nothing kills an online buzz like a poorly designed or drastically outdated website. Dry and boring default templates, broken assets, confusing pages and invasive widgets do nothing but harm a page’s style, which in turn reflects poorly on the company.
2012 is heralding a new wave of innovative web technologies and design, and a page that stays in step with these trends is bound to pique interest and lower your bounce rate. Even more, a well done and on-trend website remains effective well after the year is over, reeling users in with thoughtful design and building a design-conscious and taste-making reputation. Keep these tips in mind when you clean up your company’s website, and stay ahead of the curve for the new year.
1. Don’t Be Afraid to be Bold
Author:Lauren Hockenson
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http://mashable.com/2012/01/15/tips-and-trends-web-2012/
Mobile E-Commerce News: Mobile Device Shopping Increases During Thanksgiving Sales
Category: Mobile Marketing
29 Nov 2011Now that we’ve entered the holiday shopping season, having just finished with the Thanksgiving rushes of Black Friday and Cyber Monday, the early results are starting to trickle in, and the reports are good, especially for online retailers.
According to a comScore report, in relation to online retail, spending during Black Friday saw an increase of 26 percent when compared to 2010. The total for online Black Friday spending, by comScore’s numbers, is $816 million. Not only are the numbers promising, but the methods in which online shoppers conduct their business is expanding beyond the home/work computer.
Mobile Marketing News: 3 Rules of Mobile Engagement
Category: Advertising Agency| Chicago Advertising consultants| Chicago advertising company| Chicago marketing agency| Internet Marketing| Mobile Marketing| Social Media Marketing Agency| Stevens and Tate Marketing| internet marketing agency| marketing agency| retail marketing agency| social media advertising company| social media marketing firm| web 2.0 marketing agency
14 Oct 2011Do mobile technologies have different unspoken rules of engagement than traditional print, broadcast or even online media channels? A recent study conducted by Communispace Corporation answers that question with an emphatic yes.
Indiscriminately pushing advertising to consumers on their smartphones and tablets generally wins only their scorn and loathing. But fear not. The same study reveals that when mobile interactions between brands and consumers are solicited, personalized and relevant, they’re no longer seen as advertisements or unwanted spam. Rather, consumers perceive the interactions as welcome connections from the brand.
To explore how mobility is influencing the lives and expectations of the typical U.S. consumer, Communispace engaged 200 consumers comprising a nationally representative sample of men and women from its IdeaSpace communities in both an online survey and ongoing discussion regarding their mobile usage, preferences and habits. These communities explore general interest issues for marketers and market researchers both by asking direct questions to community members and by learning from the spontaneous member-to-member conversations that occur within the communities. Read the rest of this entry »
Mobile Marketing: Online Coupons Boast High Redemption Rate
Category: Advertising Agency| B2B Advertising| Mobile Marketing| Social Media Marketing Agency| marketing firm| retail advertising agency| retail marketing| retail marketing agency
17 Aug 2011The recession has encouraged a host of deal-seeking behavior among consumers, including searching out online and mobile coupons as well as taking advantage of daily deal offers, which have risen in popularity dramatically. And thanks to television shows like “Extreme Couponing” where shoppers save hundreds of dollars during strategically planned supermarket visits, old-fashioned coupon-clipping is back in the spotlight, too.
Though shoppers still scour the Sunday paper for coupons, those free-standing inserts have the lowest redemption rate of all formats, according to NCH Marketing Services. Instantly redeemable grocery coupons featured on the outside of a package were the most likely to be claimed, followed by coupons downloaded from the internet, at nearly 17%. Health and beauty products had a 13.6% redemption rate for the same digital format. Read the rest of this entry »
Back-to-School Shoppers Use Mobile and Social for Bargains
Category: Advertising Agency| Mobile Marketing| Social Media Marketing Agency| social media advertising company| social media marketing firm
10 Aug 2011
Parents are still relying on coupons, comparison shopping and store brands to save money
It’s the time of year when parents are beginning to look forward to the first day of school—and preparing with the necessary back-to-school shopping. For retailers, back-to-school is not only a timely business opportunity, it’s an important bellwether of holiday spending prospects, too.
2011 back-to-school spending is holding steady from the previous year. According to the National Retail Federation, combined spending for kindergarten through college will be $68.8 billion this year, a figure second only to end-of-year holiday sales. Read the rest of this entry »
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- NICOLE WAGNER TO SPEAK AT SOCIAL MEDIA SUMMIT FEBRUARY 23RD IN ALSIP
- Branding for the SuperBowl
- The End of Link Building as We’ve Known and Loved it
- 4 Tips to Keep Your Website Ahead of the Curve in 2012
- Four Seasons Embraces Digital Marketing, Virtual Experiences
- Dan Gartlan To Present Attraction Marketing At Western Dupage Women In Business January Event
- Stay Top Of Mind With Attraction Marketing To Get And Stay On A Prospect’s List
- Branding the American Dream
- Advertising News: Can Personalized Ads Save Magazines?
- Erik: I don't think it's so much of an outpouring of support for the old logo, but rather a great disdain [...]
- Erik: Working with the right vendors that can help develop high-profile, creative packaging solutions at a [...]
- Erik: I need a clarification. It appears that you're saying that visual design of a web page will indirect [...]
- Erik: These are all great suggestions. Like any successful marketing campaign, using Facebook requires a c [...]
- JassiMostru: Hi Very nice and intrestingss story. [...]
