All posts tagged with
social media marketing
Big List of Social Media Sites
Category: Ad Agency Anouncements| Advertising Agency| E-Mail Marketing| Internet Marketing| Media Placement Agency| Search Engine Marketing Agency| Social Media Marketing Agency| Stevens & Tate Marketing| Web 2.0| retail marketing
13 Feb 2012At this point, even the most inexperienced Web marketer is aware of the vital role that social media plays in promoting a brand on the Internet. Of course, almost everyone has a presence on at least one of the major social destinations, mainly Facebook and Twitter, but what many people seem to overlook are the seemingly endless amounts of smaller, alternative social networks at their disposal.
In addition to the “Big 5″ social networks (Facebook, Twitter, LinkedIn, Google+ and Tumblr), there are a wide variety of different places that users can go to be social on the ‘Net. Some of these sites are aimed at specific lifestyle markets, some provide specialized services like user reviews or checking in, and some are simply older or smaller takes on the social network platform that we all know and love.
There are obviously many ways for marketers to approach social media. It would certainly behoove everyone to make their presence felt on Facebook and Twitter, because the number of users and levels of engagment on those two sites are so astronomically high compared to their competitors, but beyond that, the sky is really the limit for companies trying to optimized their Web profiles.
Author: Michael Garrity
NICOLE WAGNER TO SPEAK AT SOCIAL MEDIA SUMMIT FEBRUARY 23RD IN ALSIP
Category: E-Mail Marketing| Internet Marketing| Search Engine Marketing Agency| Social Media Marketing Agency| Stevens & Tate Marketing| retail marketing
6 Feb 2012LOMBARD, IL JAN. 9, 2012–Nicole Wagner, Internet marketing director at Stevens & Tate Marketing, will be speaking at the Chicago Southland Convention & Visitors Bureau’s 2012 Social Media Summit.
Being held on February 23, the summit is designed to assist local businesses break into the world of social media and learn how to use the medium most effectively. At the event, Wagner will present “Capitalizing on Search Engine Marketing to Website Optimization Techniques” and cover topics such as how to get a business found online and drive Internet leads.
“Every busines should understand how search engine marketing works,” said Wagner. “This seminar will show how having the right strategies and media mix can get a company found more quickly and efficiently in today’s online world.”
Her presentation also will illustrate how social media plays into the overall search engine marketing strategy.
The Chicago Southland Convention & Visitors Bureau was founded in 1986 as a subsidiary of the Regional Economic Development Corporation, now known as the Chicago Southland Development, Inc. In 1993, the Bureau separated from its parent organization and became an independent 501(c)6 organization. As a regional cooperative, the Chicago Southland Convention & Visitors Bureau represents 62 south and southwest municipalities, approximately 35 miles south of downtown Chicago.
The Social Media Summit will be held at the DoubleTree by Hilton Chicago in Alsip, Ill. on Thursday, February 23, 2012. Registration for the all-day event begins at 7:30 a.m. Cost is $95 before Janury 31st; $110 after February 1st. For questions regarding the conference and registration, contact elizabeth@visitchicagosouthland.com 708-895-8200.
Nicole Wagner, Internet marketing director at Stevens & Tate Marketing (www.stevens-tate.com), leads an enthusiastic team in strategic planning, web development, social media and search engine marketing as well as internet and mobile marketing. She can be reached directly by calling 630/627-5200 or through email at nwagner@stevens-tate.com.
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- Tags: Chicago Ad Agency, Chicago advertising agency, Chicago advertising consultants, mobile marketing, Organic Search, search engine marketing agency, search engine marketing services, search engine optimization, Social Media, social media marketing, social media marketing company, Stevens and Tate
The End of Link Building as We’ve Known and Loved it
Category: Ad Agency| Ad Agency Anouncements| Ad Agency News| Advertising Agency| Chicago Ad Agency| E-Mail Marketing| Internet Marketing| Media Placement Agency| Search Engine Marketing Agency| Social Media Marketing Agency| Stevens & Tate Marketing| Web 2.0| retail marketing
30 Jan 2012The process has already started, and as a publisher you need to make sure you are adapting your marketing strategy to line up, or get left behind.
Google made the link building algorithm popular in the late 1990s and early 2000s. It was a revolution in its time because it provided search engines with a method for identifying the most important web pages for a given topic. However, as has been well documented, spammers have assaulted the algorithm with a wide variety of methods for buying links or creating them in other ways that don’t work for the algorithms.
Even if you generate all your links in a pure white hat way, through reaching out to site owners and requesting them without compensation, or are doing high quality guest posts, you aren’t necessarily generating the best possible signal for search engines. Certainly this type of link building done properly would not be a violation of the Webmaster Guidelines, but from the perspective of the search engines it also doesn’t represent a groundswell of opinion raving about your product. It still means something, but it is brute force driven through your efforts, rather than resulting from the enthusiasm of your audience.
I don’t believe that search engines will penalize people who link build this way, but I think they will value the link profile that is manually built less than one that obtains unsolicited endorsements from the web.
Author: Eric Enge
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- Tags: Chicago advertising agency, Chicago advertising consultants, email marketing, Facebook, homebuilder advertising, Hotel Advertising, LinkedIn, Media Placement Agency, mobile marketing, retail marketing agency, search engine marketing agency, search engine marketing services, Social Media, social media marketing, social media marketing agency, social media marketing company, Stevens & Tate, Stevens & Tate Marketing, Stevens and Tate
4 Tips to Keep Your Website Ahead of the Curve in 2012
Category: Ad Agency| Ad Agency Anouncements| Advertising Agency| Chicago marketing agency| Internet Advertising| Internet Marketing
23 Jan 2012Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. However, it’s also much more than slapping on a run of the mill two-column template and calling it a day. Nothing kills an online buzz like a poorly designed or drastically outdated website. Dry and boring default templates, broken assets, confusing pages and invasive widgets do nothing but harm a page’s style, which in turn reflects poorly on the company.
2012 is heralding a new wave of innovative web technologies and design, and a page that stays in step with these trends is bound to pique interest and lower your bounce rate. Even more, a well done and on-trend website remains effective well after the year is over, reeling users in with thoughtful design and building a design-conscious and taste-making reputation. Keep these tips in mind when you clean up your company’s website, and stay ahead of the curve for the new year.
1. Don’t Be Afraid to be Bold
Author:Lauren Hockenson
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http://mashable.com/2012/01/15/tips-and-trends-web-2012/
Don’t Be Afraid Of Planning Season
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28 Oct 2011This time of year can terrify even the most seasoned builder and senior housing marketers…it’s the heart of the dreaded planning season! Don’t fear; there are ways to make the experience less frightful and more insightful. Here are some things to consider as you approach 2012.
Is your spending mix designed to optimize results for how media is consumed today or are you relying too much on what has worked in the past? There’s a new media mix—and it is far different than ever before, with more media channels, more devices, and even more opportunities to connect with home shoppers. How do you find the most effective balance within a budget that makes sense now?
Take social marketing, for example, which has completely redefined the digital media space. Many builders are still struggling to understand how to monetize social media. The key is to treat it like any other corporate initiative—establish a business and messaging strategy that elevates your brand and execute on it. Read the rest of this entry »
Social Media Marketing: 5 Ways Social Media Can Improve Client and Customer Interaction
Category: Ad Agency News| Advertising Agency| Advertising consultants| B2B Advertising agency| Chicago Advertising Agency| Chicago Advertising consultants| Chicago marketing agency| Internet Marketing| Internet advertising agency| Social Media Marketing Agency| Stevens and Tate| internet marketing agency| marketing firm| retail marketing| social media advertising company| social media marketing firm| web 2.0 marketing agency
21 Oct 2011All organizations strive to earn their clients by providing a good product or service. The next step in the process is to provide exemplary customer service. They recognize that once you have a client, you can lose them if you aren’t able to maintain a relationship.
True commitment to customer services comes from the top down. You can’t expect your employees on the front line to offer the best service when they know that the executive suite isn’t backing the effort.
Social media can be the key to building this relationship. It can also be the way to finding cracks in your organization on who says they want to provide good service but doesn’t truly have the customer’s best interest at heart. Read the rest of this entry »
Social Media News: Don’t Sell Twitter Short
Category: Ad Agency News| Advertising Agency| B2B Advertising agency| Chicago Advertising Agency| Chicago marketing agency| Internet Advertising| Internet Marketing| Internet advertising agency| Social Media Marketing Agency| Stevens & Tate Marketing| Web 2.0| internet agency| internet marketing agency| retail marketing agency| social media advertising company| social media marketing firm| web 2.0 agency| web 2.0 marketing agency
14 Oct 2011Those 140-character messages reach an affluent and engaged audience
Josh Bernoff needed to replace the car adapter for his Garmin GPS navigation system last summer. And, because he was headed out of town the next day, he needed the device immediately.
Seeking help finding an adapter that would work with his device, he turned to Best Buy’s Twelpforce, a customer service program that enables consumers to ask Best Buy employees questions via Twitter. “Where can I get a replacement car adapter for a Garmin in a hurry? Do you have them at the stores?” he tweeted.
Nine minutes later a Best Buy sales operator in Mansfield, Texas, replied that there were two possible replacements available online, which should also be available in stock at his local store in Burlington, Mass. Rather than assume they would be there when he arrived, she gave Bernoff the Burlington store’s number to call to ensure that the car adapter was in stock. It was, and when he drove to the store to pick up the adapter he also bought an iPad that he had been eyeing for some time, along with other merchandise. The total sale came to more than $1,100 beyond the car adapter. Read the rest of this entry »
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- Big List of Social Media Sites
- NICOLE WAGNER TO SPEAK AT SOCIAL MEDIA SUMMIT FEBRUARY 23RD IN ALSIP
- Branding for the SuperBowl
- The End of Link Building as We’ve Known and Loved it
- 4 Tips to Keep Your Website Ahead of the Curve in 2012
- Four Seasons Embraces Digital Marketing, Virtual Experiences
- Dan Gartlan To Present Attraction Marketing At Western Dupage Women In Business January Event
- Stay Top Of Mind With Attraction Marketing To Get And Stay On A Prospect’s List
- Branding the American Dream
- Advertising News: Can Personalized Ads Save Magazines?
- Erik: I don't think it's so much of an outpouring of support for the old logo, but rather a great disdain [...]
- Erik: Working with the right vendors that can help develop high-profile, creative packaging solutions at a [...]
- Erik: I need a clarification. It appears that you're saying that visual design of a web page will indirect [...]
- Erik: These are all great suggestions. Like any successful marketing campaign, using Facebook requires a c [...]
- JassiMostru: Hi Very nice and intrestingss story. [...]
