Smartphones have suddenly become the device to have. No longer a novelty, or a tool for the rich, everywhere you look you see someone using their iPhone or Android phone – making calls, searching for information, playing games and more. How can companies incorporate a business model that uses mobile marketing?

The surprise arrival of the iPhone a few years ago and its incredible growth has given rise to explosive growth in the mobile market. Over 2 million phones were sold recently by Apple. The recent launch of the iPhone 4 was Apple’s most successful yet. Consider for a moment the number of people that are connected to the internet from their smartphone at this very moment… Most people have their phones within 3 feet of them 24 hours a day, 7 days a week. Furthermore, over half of all new connections to the internet are from these new mobile phones.

Smartphone marketing – What is it? In its broadest definition it is providing customers with personalized information that is time and location sensitive using media sources that are interactive and wireless to promote goods, services and ideas.

There are not many marketers in this market yet. With mobile advertising, your ad is the ONLY ad that will be displayed on the page. With a bit of tweaking and personalizing your ad using a bit of research and geo marketing and you can begin to see how easy it would be to get someones attention without all the noise and distraction of other AdWords and flashing banners on the page.

The mobile marketing potential has just started, and there appears that it is not going to slow down anytime in the near future. The number of people going mobile continues to rise – using their smartphone for so many more things than just making calls.

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