With 42% of Americans using smart phones, the use of mobile friendly websites is becoming more and more necessary in order to reach more of today’s consumers.

Endora has put guidelines in place to coordinate with the World Wide Web Consortium (W3C) Mobile Web Best Practices:

• Developing so our page/screen width will be 120 pixels.
• Page height will be determined by the size of the file with the content (20KB).
• Web pages should reside on a .mobi url .
• If possible, programming should be added to the .com site to detect mobile visitors and redirect them to the mobile site. This will be based on the detectable data provided by the users mobile phone.
• Copy should be written to be informative in order to allow the mobile phone user to locate their information quickly and easily.
• In order to maintain a quick download time the site will contain minimal graphics and not include .pdf downloads or forms.

Some good examples of mobile friendly websites include:

BBC.mobi: they offer a clean and crisp layout with easy to find content. They also offer content based on the type of phone you have to make it easier for the end user.

Delta.mobi: Formerly Northwest, Delta offers useful services on their mobile website, including flight status checks and online check in. Their application is simple to use and the low graphics make it fast to move through.

Google.mobi: Google is always a great example of how to take full advantage of online tools. They offer graphics that are well executed and provide added value to the experience.

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