Newspaper Inserts with QR Codes, Tags, PURLs Can Impress Gen Y, Gen X
Category: Social Media Marketing Agency| media agencies| media consultancy| media consulting| media planner| media strategy
13 May 2011Targetmarketingmag.com takes a look at the strength of a marriage between print and digital marketing by way of QR codes, MS Tags, geographically personalized URLs (geoPURLs) and stronger Web portals that transform print content into interactive online experiences. While many brands indicate that they plan to reduce newspaper advertising in the coming years, the article points out that newspaper inserts continue to be one of the most influential channels impacting consumer buying decisions, with, surprisingly, 47% of Gen Y and 61% of Gen X rely on newspaper inserts for shopping research. By considering newspaper inserts—enhanced with a QR Code, MS Tag or geoPURL —the traditional print channels can make an impression on these digital-savvy groups – MediaBuyerPlanner.com
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