ClickTale is the industry leader in Customer Experience Analytics (CEA), providing businesses with revolutionary insights into their customer’s online behavior.

ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that complement traditional web analytics.

Features of ClickTale Include:
1. Visitor Recordings
The Visitor Recordings feature of ClickTale allows you to see everything that your visitors do on your web page.

ClickTale captures every mouse move, click, scroll and keystroke by using a tiny piece of JavaScript embedded into your website. The whole process is completely transparent to the end user and has no effect on site performance.

2. Mouse Move Heatmaps
ClickTale’s Mouse Move Heatmaps allow you to get a comprehensive, visual representation of what visitors are looking at and focusing on within a web page based on thousands of visitors to your site.

**Independent research shows that there is an 84% to 88% correlation between mouse and eye movements, allowing us to create high-precision heatmaps based on just user’s mouse movements.

3. Attention Heatmaps
ClickTale’s Attention Heatmaps allow you to see how much attention a specific web site are gets from your visitors, what content your visitors care about, what they read and what they skip over.

Using the Attention Heatmaps, marketers can identify the boring areas of a site that most visitors skip. These areas increase visitor frustration and cause potential customers to abandon the site.

4. Scroll Reach Heatmaps
ClickTale’s Scroll Reach Heatmaps allow you to see where the page fold lies on your site and how far visitors scroll down, and at what point your visitors abandon the page.

Using the Scroll Reach Heatmaps, you can discover which pages need to be shorter and which ones could be made longer.

5. Click Heatmaps
ClickTale’s Click Heatmaps allow you to discover everywhere a visitor clicks on your site, whether it is a link, image, text or dead space.

Using a Click Heatmap you can see which links aren’t getting enough clicks and which call-to-action buttons are being ignored.

6. Form Analytics
Using the Form Analytics, you are able to discover which fields of your online forms take too long to complete, which ones are most frequently left blank, and which ones cause your visitors to leave.

7. Link Analysis
Discover how visitors respond to and interact with your hyperlinks. ClickTale reports on:

• Hovers
• Clicks
• Hesitation Time
• Visit Order

8. Custom Alerts
ClickTale allows you to set up custom e-mail alerts for when your customers complete or drop out of any business process or conversion funnel.

Alerts can be set up:

• 1/Week
• 1/Day
• Real Time

9. Real Time Monitor
The Real Time Monitor allows you to see where your visitors are coming from and watch exactly what they are doing and where they are browsing in Real-Time.

10. Page Reports
ClickTale gives users the ability to monitor unique page performance statistics.

Page Reports include:

• Most & Least Engaging Pages
• Most & Least Clicked Pages
• Most & Least Errored Pages
• Most & Least Scrolled Pages
• Slowest & Fastest Loading Pages

11. Demographics Report
ClickTale allows you to see a complete analysis of your visitors’ demographic information, including:

• Visitor Language
• Country of Origin
• Browser Version
• Operation System
• Screen Size

Benefits of ClickTale
ClickTale helps you improve the quality and effectiveness of your web site. The Benefits of using ClickTale include:

• Seeing your web site through the eyes of your visitors
• Understanding how visitors use your site
• Work towards getting a better conversion rate
• Reduce abandonment rate
• Identify problem areas on your site & work to revise them

Does your company currently use ClickTale? Contact us and let us know what you find beneficial? We would love to tell your story.

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